An explainer video is a short animated video that focuses on explaining complex concepts, features or processes in a simplified way by breaking them down into smaller parts that are easy to digest.

There are five key points in delivering a good explainer video.

1. Good quality.
   Explainer videos need to be of good visual quality, both in production and the content. Viewers still judge a product or brand through the professionalism of the video.
   

    

2. Keep it short.
   Explainer videos typically last between one and three minutes, but the best ones tend to be shorter.

    

3. Clear call to action.
   Explainer videos should make their intentions clear to the viewer. After watching an explainer video, the audience should know what you are asking them to do.
   
   
4. Branding.
   Explainer videos should have the same style and tone as your brand and consumers to help you connect with customers.

    

5. Problem-solving.
   Explainers are videos that provide an introduction to a company and their product or service, as well as providing the benefit of why they are the solution.
   

Video is an effective marketing tool all on its own, and explainer videos are especially good at engaging viewers. This benefits both your brand and the viewer in many ways.

There are no hard and fast rules when it comes to the execution of an explainer video. The decision depends on its purpose, audience, and budget. One thing that is certain is that you will usually find them in one of these categories:

• Real-life demonstrations

We are surrounded by technology that promotes a lifestyle. And no one is excluded from being influenced by it. However, not everyone has an understanding of what these ads really mean to them.

A good way to increase relatability is through videos featuring real-life demonstrations or real people demonstrating their life with the product advertised on camera. People can also relate better when they are given a sense of familiarity in relation to what’s being sold and how this relates back to themselves (ease of use, style).

• Animation

We are surrounded by technology that promotes a lifestyle. And no one is excluded from being influenced by it. However, not everyone has an understanding of what these ads really mean to them.

• Mixture

These types of videos combine live action, motion graphics, or other art forms like papercraft and stop-motion.