2D & 3D Animation Video

Today, animation has become standard in video production for many reasons, among them being that it is an excellent fit for the industry. 2D animation does not need to be animated by hand and can move seamlessly from paper to screen. In addition, it can be used in any project or genre without needing excessive post-production work. 2D animation videos can be used in the following ways:

• Advertisements and brand videos
• Information in the form of entertainment videos
• Product demos
• Educational videos
• Whiteboard animation videos
• Television shows and movies

3D animaton video can create content in all areas of any industry, although it is frequently used in movies and TV shows and video games and virtual reality. They can be used to create special effects or fully animated programs. 3D animation videos are also popular for providing:

• Informative product videos
• Explainers
• Brand films
• Ads on social media sites that engage consumers with interactive content

Digital marketing has recently seen a boom in the use of animated videos. These animations are used by small start-ups and huge brands alike, harnessing success across all levels.

Animation videos are popularly divided into 2D animation and 3D animation. And while these video types can be used to educate and entertain audiences, many marketers are still unsure when one type is better suited for their brand voice than the other.

These are a list of essential factors to take into account before you start your first animation video for digital marketing:

• Clarity

An elaborate design can be impressive, but having too much may overpower the message of your video.

2D animation video is the best option for you if your goal is to explain a concept. Unlike 3D animation, 2D animations are accessible and digestible – which is excellent for quickly attracting and maintaining an audience’s attention. That said, aesthetically competitive 3Ds can still be used sparingly as long as it doesn’t take over your videos’ content entirely.

• Cost-effective

If you have a limited budget, it may be more cost-effective to go with the cheaper production than an expensive one that doesn’t offer as much value for your marketing budget.

For those who are new to these strategies, 2D animation video is an excellent choice. It only requires minimal use of technology and software, so it’s easier to produce than 3D animation videos, which take longer and use up too much of the marketing budget.

• Flexibility

3D animation is a type of animated multimedia where three-dimensional graphics are used to create an immersive and interactive experience for the viewer.

It is more effective than 2D animation in portraying movements as it can rotate 360-degrees to create realistic actions and natural surroundings. Texture, shadowplay, and reflections help make products come alive with an authentic look that communicates thoroughly with the audience.

• Lasting impression

Many would argue that 3D animation videos have already outperformed 2D animation videos in generating more imaginative concepts, even beyond their flexibility and versatility.

3D animation is impressive because it can transform designs into more realistic objects that viewers experience in a heightened way. It also takes on many different styles, colours and formats to accommodate the customer’s needs.

• Animation Video Production pace

One of the benefits of 2D animations is that they are “flat images,” which means these project typically takes less time and effort to create. This also means that it takes less time and effort to update assets with 2D animations instead of 3D animations as 2D animations are generally less complex, thus, changes down the line are more manageable.

• Adaptability

2D animations can be transformed into other graphic design elements easily. This includes website assets, PowerPoint designs, infographics and postcards, among others. These are perfect for businesses that want to give their static graphics a more dynamic look.