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In today’s digital landscape, you’d be hard-pressed to go five minutes without encountering some form of video content. Gone are the days of solely turning to traditional marketing to spread your brand awareness. Instead, video marketing is pervasive and inescapable. It’s no longer a luxury meant for conglomerates but an essential and accessible means of advertising.
But now that corporate videos are a dime a dozen, trying to produce one for your own company may seem intimidating. Where would you start? And how do you get yours to stand out from the crowd?
The first thing you’ll have to do is identify the type of video you want to create. Each video format fulfils a specific purpose that may or may not align with your marketing objectives. Do you want to recruit more talent? Are you trying to explain your product or service? Or is simply raising brand awareness enough?
There are myriad different types of corporate video content for you to consider. Fortunately, we’re here to enlighten you on how to pick the type of corporate video you need.
1. Brand video
Spreading brand awareness is paramount if you want your company to succeed in this day and age. Your brand is what audiences think of when they hear your company’s name. A brand video is the amalgamation of your image. It documents your company’s values, conveys your message, and establishes your identity. These videos thus need to have striking visual themes. If you have specific colours, fonts, and designs you use for your brand, this is your chance to showcase and cement them.
How audiences evaluate a company is significant in deciding whether to engage with its products or services. A brand video can help build a connection with your audience by giving your company a tangible look, design, and physical identity they can associate with you. If they can identify with it, it establishes the unprecedented brand loyalty you want.
2. Profile video
If you’re just starting to introduce your company to audiences or potential clients, a profile video is the way to go. This is a brief video that showcases your company and the services or products you offer in a broad, succinct manner. A profile video can also consist of details like your business’s goals and history or can convey a message directly from the CEO.
3. Social media bite-size video
With the prevalence of social media, this type of corporate videos should absolutely be in your repertoire. The video should be concise, compelling, and, most importantly, shareable. Throwing a spotlight on the brand is imperative here. You don’t have to talk about your products and services to do this. Simply finding a connection between your company and any recent newsworthy events or incidents would be more effective. A social media video is especially efficient at focusing on the exact subsection of audiences you want to be targeting via internet algorithms. Use this to your advantage with well-made video content to post to your social media sites.
4. Recruitment video
Recruitment is an essential aspect of running a company. Finding the right people is how you ensure your business’s growth. With all the potential competition when it comes to hiring, you’ll need to be able to stand out and hold a potential recruit’s attention. Make this process easier by producing a handy recruitment video. It’s very efficient at cutting to the chase and providing all the necessary information for their consideration. In the recruitment video, you should describe your company’s work environment, give them an overview of how it operates, and what your product or service offers. Besides, you want to entice potential employees by giving them an impression of success, which would also explain the need for more recruits.
5. Testimonial video
There’s no more significant proof of how great your product or service is than a testimonial video. Making a video and including someone who’s had a good experience with your company is a sure-fire to build a connection with potential customers. It’ll help you create a sense of trust and show others that you’re a reliable and effective brand.
Conclusion
It’s more than likely that the corporate video you’ve been meaning to create falls under one of the categories listed above. But really, the possibilities are endless. It’s normal to feel overwhelmed by the choices available to you and unsure where to begin. Intuitive Films’ is a well-established and trusted film production company in Singapore that is here for all your video production needs. We ensure you’ll get the top-rate, effective corporate videos you deserve. Contact our team to learn more.
