If you want your company to stay relevant in this digital landscape, creating corporate videos is an absolute requirement and essential to ensuring and sustaining audience interaction.
All of the most interesting, attention-grabbing videos begin with a good idea. Its execution, however, is a much more complicated, lengthier, but necessary affair.
With the myriad benefits a corporate video provides, it’s not surprising that they’re growing increasingly commonplace. However, people are still rarely familiar with the process behind making them. This is an egregious oversight because corporate videos are now a mainstay in modern marketing strategies.
The most important thing you need to know is that no matter what kind of video you’re planning on making, how long you want it to be, or why you’re making it, one thing remains the same: the five stages of production.
This article details each of the five stages of video production and their respective significance.
Stage 1: Development
The process begins with a clear and frank discussion about the video’s goal. Then, the idea is built upon and developed further into something more solid and feasible.
Some questions that should be asked include:
- Who are your target demographics for this video?
- What do you want this video to achieve for your company?
- What do you want audiences to do upon watching this video?
- What criteria have you set for this video to be successful?
- What platform will this video be published on?
- How do you plan on marketing the video?
With these questions answered, you should have sufficient information to formulate a clear plan, timeline, and budget for the project. As a result, moving onto the pre-production stage is much more manageable.
Stage 2: Pre-production
This stage consists of everything done before the actual filming takes place. Pre-production covers scriptwriting, storyboarding, scheduling, hiring on-screen talents, casting and crew preparations, location recceing, costume designs, and more.
This is a stage that is less comprehensible to the layperson since it all happens behind the scenes. However, this doesn’t diminish its importance in the slightest. On the contrary, the success of a video project is almost entirely reliant on the decisions made in this essential stage. Anything going amiss here can affect the rest of the production in irreversible ways. Therefore, being thorough, acting with foresight, and having a meticulous eye for detail is crucial here.
Stage 3: Production
People typically think of this stage of production when video production is mentioned. Production is where the actual filming begins. If the stages prior to this were well-planned and executed with care and thoughtfulness, production should take place with relative ease. All the footage required for your video is taken here before proceeding to the next production phase.
Step 4: Post-production
Upon completing the filming stage, you should have more footage than you’d need. Some things might have looked better while shooting than they do in the editing room. In the post-production stage, you must decide what remains in the final video and what should get cut. You can edit the footage and insert special effects, background music, subtitles, animations, or anything else that strikes your fancy. The most important thing is ensuring that your initial idea has been successfully translated onto the screen. From here, you’ll have a tangible, final production ready for consumption.
Stage 5: Distribution
Now that you have a video ready to be seen, you’re probably raring to have it published or uploaded somewhere. This is where you decide how to proceed with its marketing and distribution. With a plan firmly in place, your corporate video is ready to help the goal established from the beginning come to fruition.
These five stages of production are vital to creating video content that can help set you apart from the crowd. A well-made, thoughtful corporate video can be just the thing to give you that competitive edge. For the smooth and masterful implementation of the mentioned stages, please find us at Intuitive Films. We are an experienced and well-established film production company in Singapore that is more than qualified to provide you with all the corporate video production services that you require. Contact us today to learn more.