The importance of videos when trying to reach a larger audience is undeniable and has only increased with time. Research has shown that in the last year alone, almost the entire population of Internet users has reported watching more video content than ever before. However, staying relevant with the newer generation in this climate means adapting accordingly.
Communication and engagement are crucial in an online environment – the role of video marketing in determining a brand’s success has never been more significant. Utilising a well-made corporate video to engage your audience or explain your brand substantially impacts their chances of purchasing your product or hiring your services.
A more effective means of engagement?
The reason videos are more engaging than other forms of content is a matter of efficiency. The average person is more receptive to videos when consuming information than text-based content. They are more likely to retain and internalise the information well.
There are also fewer limitations with this medium. For example, you can fit more within the confines of a video than a blog post. The fact that both sound and visuals are used also makes it more accessible and convenient for audience consumption.
Today’s industries are beginning to see large surges of young people joining the workforce. It is a generation that prefers quick, to-the-point videos over long-winded text.
Make your video more relatable
Videos are particularly adept at making audiences feel a connection to your brand. But to be successful, your video needs to state why your product or service would be relevant to them. Use this as a means of conveying a message. Tell audiences about your company and relate it directly to their experiences. Find your audience’s pain points and express how your product or service can solve them. A video offers you a unique opportunity. Use it to showcase what makes your brand special.
Communicating outside of words
Through video, it’s possible to communicate nonverbally. Audiences can read your tone and body language and come to conclusions separate from what you’re actually saying. They can deduce how the talent on-screen feels through nonverbal cues like gestures and tone of voice.
This openness allows them to trust you more and gives the speaker a broad scope to work within. For example, they now know that talking with exaggerated gestures conveys excitement and can be contagious to the consumer. As a result, you’re now able to induce emotions in audiences that aren’t possible with any other medium.
Video marketing is a strategy that should never go underutilised and has made audience engagement more viable than ever before. Because of this, more and more businesses use them to communicate information that might have gone unsaid prior to the advent of video marketing.
So, if you’re looking for a high-quality film production company in Singapore to help you convey the messages you need, Intuitive Films is your best option. With over a decade of experience in the video production and marketing industries, we know how to reach an audience. So, don’t hesitate to our contact our team to learn more.