By now, you’re probably well aware of how vital video marketing is to a business. In this day and age, content has to be diversified. Words and images no longer suffice. The average Internet user is bombarded by video content, and your brand must be able to keep up.
Trying to get into the ins and outs of corporate video production might be a bit intimidating. But, as is true with anything, effective video marketing requires a plan of action. You wouldn’t want to invest time and money into something that wouldn’t yield the desired results. Still, how exactly does one maximise their reach through video content? Fortunately, we’ve provided you with a thorough guide on how to do just that.
1. Have a goal in mind
Before you start your plotting and planning, you need to have a goal for what you want your video to accomplish. Whether this goal is to create awareness for your brand, convince them to use your product or services, or help with staying relevant amongst the competition, it’s best to decide why you’re making the video before you proceed with the actual content creation. This clarity helps narrow down and solidify the content and creates a less confusing narrative that your audience will appreciate.
2. Decide who you’re making these videos for
Now that you know what you want your video content to achieve, it’s time to decide who you’re gearing it towards; this is an essential part of video marketing. The less focused your videos are, the less likely they affect anyone. But how do you decide who you want to target?
The trick is to create a buyer’s persona. Many companies already have one, but for those who don’t, a buyer’s persona refers to the people most likely to purchase your products or services. Of course, you will want to make your video content for the same people. With that, you’ll also be able to discern where to post your content so you can be sure that your target audience will see it. Now you have a straightforward means of reaching your audience as well.
3. Craft a story
Here’s where the creative part of video marketing comes in – telling the actual story. Because this part gives you the most complimentary reign, it can be both the most enjoyable and challenging aspect of content creation. Luckily, every story has a certain set of elements you can use as a guide.
Your story must consist of a:
- The main character with a goal:ideally, this character should mirror your audience
- Conflict:what are the issues regularly faced by your customers?
- Quest:bring your product or service into the narrative by framing it as part of the story
- Conclusion:your product or service should save the day here to drive the point home about its usefulness
With these aspects successfully sorted out, your audience will have been taken on a journey that coincides with your brand’s mission.
It also helps to think about the moral or emotion you want to be the audience’s takeaway. Is it meant to be humorous, inspirational, or moving? Use this as a focal point when crafting the script and planning your production.
Creating a compelling corporate video is a long, arduous, and delicate process with many moving parts. As such, certain video marketing strategies are required to keep everything on track. But even with all these guidelines, coordinating can still be challenging. This is where we come in. Intuitive Films is an experienced and top-rated film production company in Singapore dedicated to helping businesses achieve the best video marketing results possible. If you want to learn more about our diverse and high-quality services, contact us today!