Video marketing has become an integral part of the digital landscape and is necessary for creating brand awareness. Nearly 90% of businesses so far have incorporated some form of video content into their digital marketing strategies.
Consumers who frequently watch videos aren’t just watching online entertainment content. Nearly half of these people watch videos from brands they like or are looking into. Over 80% of these people have been persuaded to purchase a product or service after watching videos from these businesses. This type of content is also much more likely to be shared than anything else. As such, it’s essential to get a foot into video marketing as soon as you can and gain that much-needed edge.
If you can’t wait to give video marketing a go but aren’t sure where to start, don’t worry! Here are some of the best trends to come out of 2022 to give you some ideas.
1. Volume off & captions on
Nowadays, watching videos without volume is the norm. With the advent of autoplay, an overwhelming majority of the videos are played with no sound. Hence, your content will be more digestible if it’s silent or the video is entirely comprehendible with captions alone.
This has led to the popularity of subtitled videos – a more inclusive option as people who have trouble with their hearing capabilities will also be able to enjoy your content and contribute to your brand engagement.
2. Behind-the-scenes content
Social media has made everything more immediate and personal. Because of this, people have started to crave something more genuine. Manufactured content is everywhere, especially with today’s improved technology and abundance of videos. They are looking for a peek behind the curtains and are more interested in seeing the process of creation. Audiences want to see something different.
Behind-the-scenes content like bloopers, outtakes, or extras helps audiences create a personal connection with your organisation, deepening brand loyalty.
In the vein of retaining authenticity, vlogs are highly effective in building relationships with your audience. Vlogs (or v-logs) are brief video logs that can be used to document any number of things. You can even use them to expand your brand’s personality and strike a tone that encourages interaction. Your brand gets to shine and is humanised through good storytelling.
You can find vlogs on any topic you can possibly think of. From sewing to attending college to trying on clothes, it’s a field that has been explored incredibly thoroughly. Research shows that vlogs outperform nearly every other type of content on video-sharing sites.
Yet, the market is saturated with individuals creating vlogs. There are plenty of opportunities for brands to strike while the iron is still hot.
4. Expanding on content value
Anyone involved in digital marketing knows that it’s important to extricate all the value you can from any piece of content you produce. The best way to do this is to adapt your video content to as many platforms as possible.
To achieve this effect, you need a comprehensive understanding of how each video platform works. For example, longer videos would be optimal for YouTube, but you can also use clips of these videos to post on Instagram or TikTok – where shorter videos are more prominent. You can take this a step further and use the audio alone for a podcast episode.
In today’s world, video content has become an inevitable part of digital marketing strategies everywhere. These trends should give you some idea of the video marketing landscape as it is currently. However, if you’re still unsure of where to start, Intuitive films is an established film production company in Singapore that is dedicated to ensuring that your brand reaches and resonates with your target audience. Contact our team of experts today to find out more.